Indian shoppers are starting festive purchases early, boosting D2C order volumes on GoKwik’s platform by 16% year-on-year. Fashion led with 31% share, followed by beauty at 22%. Astrology stood out with the highest average order value of ₹5,042. Bengaluru saw maximum demand, prepaid orders rose, and return-to-origin rates declined, reflecting improved consumer confidence & supply-chain efficiency.