A Glenmark clinical study revealed a striking skincare discovery that its Episoft Cleansing Lotion—a clinically tested cleanser—moisturises [1] dry, sensitive skin 1.9 times more effectively than a marketed face wash. Formulated to be free from parabens, fragrance, SLS and harsh chemicals, this gentle cleanser improves skin barrier function [2] by 2.5 times compared to a marketed facewash.