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Ferrari replaces marketing head weeks after backlash over EV design
short by Mansi Agarwal / on Tuesday, 23 June, 2026
Ferrari has replaced its Chief Marketing and Commercial Officer Enrico Galliera with BMW Italy's head Massimiliano Di Silvestre. Galliera spent more than 16 years at the luxury carmaker. The move comes weeks after Ferrari faced backlash over the design of its first fully electric car 'Luce', with former Ferrari chairman Luca di Montezemolo saying that "even Chinese won't copy" it.
read more at Reuters