FIITJEE was criticised for using a student's photo in an advertisement, claiming her performance deteriorated after she left FIITJEE and joined a rival institute. The ad also compared FIITJEE's NTA score with other institutes, with one labelled "EVIL institute...with history of suicides". A photo of the ad was shared on X by Katyayani Sanjay Bhatia, Deputy Commissioner of Income Tax.