Flipkart's Co-founder and Group CEO Binny Bansal in an interview recalled how the e-commerce startup got its name and said, "Sachin (Co-founder and former CEO) said no more than 8 letters should be available for $8 or less". He added, "We spent hours poring through domain names". "Thought Flipkart with a 'k' was way cooler than 'c'...," he further said.