FMCG firms, which implemented price hikes of around 2-5% during the June quarter, are planning shrinkflation and targeted price hikes in the September quarter, driven by higher commodity costs and Iran conflict, PTI reported. Britannia Industries may implement a 1.5-2% hike, primarily through shrinkflation in its biscuit packs. Godrej Consumer, Dabur India and HUL also plan price hikes.