Furniture startup Urban Ladder has raised ₹102 crore in funding from existing investors including Kalaari, SAIF Partners, Steadview Capital and Sequoia Capital. Founded in 2012 by IIM Bangalore alumni Ashish Goel and Rajiv Srivatsa, Urban Ladder counts Ratan Tata among its investors. It competes with Goldman Sachs-backed Pepperfry and Bessemer Venture Partners and Jungle Ventures-backed Livspace.