Margot Robbie shared that Gal Gadot was the first choice to play the lead role in 'Barbie'. She said Gal Gadot has "Barbie energy" and is "impossibly beautiful...genuinely sincere...enthusiastically kind". However, Gadot couldn't be a part of the film. In 2016, Amy Schumer was announced as Barbie's lead, but she backed out later due to scheduling conflicts.