The ₹1,014-crore IPO of Go Fashion, which owns Go Colors, was subscribed 2.46 times on the first day of bidding. Bids were received for 1.99 crore equity shares against an IPO size of 80.79 lakh units. The portion set aside for retail investors was subscribed 12.14 times, while the reserved portion of non-institutional investors was subscribed 0.44 times.