Google's search engine market share has fallen below 90% for the first time in 10 years, Search Engine Land reported citing Statcounter data. Its market share was 89.34% in October, 89.99% in November, and 89.73% in December 2024. "Bing, Yandex, and Yahoo each gained some of Google's lost share," the report, which credited Asia for Google's market share drop, said.