Google searches for 800-yr old Japanese drink surge 1300% in India

Matcha is rapidly gaining attention in India, with Google searches for 'how to make matcha' rising 1,300% and 'matcha protein' jumping 2,500% over the past year. Searches for matcha versus coffee are also surging, while mango, strawberry, ube and Hojicha variations are expanding the trend beyond the traditional Japanese drink.