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Hailey Bieber's Rhode acquired by e.l.f. Beauty in $1 billion deal
short by Daisy Mowke / on Thursday, 29 May, 2025
E.l.f. Beauty is acquiring Hailey Bieber's cosmetics and skin-care line, Rhode in a $1 billion deal. According to Wall Street Journal, it agreed to pay Rhode's equity holders $800 million at closing, including $600 million in cash and $200 million in new shares of e.l.f. Beauty common stock. Hailey will serve as Rhode's Chief Creative Officer and Head of Innovation.
read more at Moneycontrol