Happydent has launched #MakeADent contest in association with ETBrandEquity. The contest requires consumers to shoot a maximum one-minute video ad that throws light on social/civic issues taking from the brand's new positioning—Dikha Battissi, Kar Baat Achhi Si. Fifteen most creative ads chosen by Prasoon Joshi & Rajesh Ramakrishnan, MD, Perfetti Van Melle India will win ₹1 lakh each.