Priests associated with Akhand Parshuram Akhada in Haridwar have launched a campaign to rename veg biryani to veg pulao to maintain the "sanctity" of the pilgrimage city. "We have urged shopkeepers that a dish synonymous with meat-based preparations shouldn't be sold under the name ‘Biryani’ here...Have asked them to sell it as 'Veg Pulao' instead," an Akhada member said.