Harley-Davidson is launching Sprint, its cheapest motorcycle ever, priced under $6,000 for a 2026 debut. Targeting younger and first-time riders, the bike aims to reverse past small-bike struggles by focusing on profitability. Previews start in fall 2025, with a full reveal at EICMA. The Sprint competes with models from Honda and Kawasaki, marking a key move to attract new customers.