In 2001, Jagpal Singh Phogat, a Haryana teacher, started a beekeeping practice with 30 bee boxes. Years later, he now runs natural honey brands ‘Nature Fresh’ and ‘Bee Buzz,’ owns approximately 1,200 bee boxes, and produces 35,000 kilograms of honey every year. In FY25, he clocked ₹3 crore in annual turnover.