As Paytm opened India's biggest-ever IPO looking to raise ₹18,300 crore, food delivery app Zomato wished the payments app good luck adding, "If you need some dahi-shakkar for good luck, ice-cream for the stress or some sweets for celebrations we are right here!" Big Basket, meanwhile, tweeted to Paytm: "We wish you a basket full of luck and blessings."