Hero Motors Company (HMC) Group Chairman Pankaj Munjal has announced the setting up of an international headquarters in London, Hero International (HIT), to expand Hero Cycles' overseas electric bikes business. HIT is aimed at bringing HMC's European businesses under one umbrella, Munjal said. The company aims to take its European revenue up to €300 million (around ₹2,500 crore) by 2025.