Manoj Desai, executive director of Gaiety Galaxy and Maratha Mandir Cinema, criticised Vijay Deverakonda for his response to Twitter trend calling for boycott of 'Liger'. Manoj said, "Mr Vijay, you've become arrogant, 'Watch the movie or if you don't wish to then don't'...Such behaviour...is creating trouble...[for] our theatres." Reacting to the trend, Vijay had said, "We'll see who'll stop us."