Homemakers make ₹54,000 cr in sales via social media: Report

Homemakers in India make around ₹54,000 crore annually in sales by selling articles via social media, a report revealed. These entrepreneurs create items like junk jewellery and collectibles, and post them on platforms like Facebook and Instagram, for buyers to go through and select. The market is expected to grow 40-50% annually by 2022, becoming 5% of India's retail market.