How did govt create a thriving 'Tricolour Economy' ahead of I-Day?

The annual Independence Day flag market, estimated to be around ₹150-200 crore, jumped to ₹500 crore after PM Narendra Modi launched the 'Har Ghar Tiranga' campaign in 2022, as per Confederation of All India Traders' estimates. Over 30 crore flags were sold in 2022 amid increased demand. The campaign generates seasonal work for manufacturers, traders, tailors, artisans and self-help groups.