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How Domino’s brought the pizza culture to India
short by Raj Shamani / on Sunday, 14 July, 2024
Biryani by Kilo founder, Vishal Jindal told Raj Shamani how Domino’s changed the perspective of Indians around pizza. First, Indians used to think it was a kids' snack but Domino’s Indianized its menu, made fresh dough, kept all types of prices, and delivered in 30 minutes and slowly became a meal for Indians.
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