Zohran Mamdani's vibrant blue-and-orange campaign design, inspired by Bollywood posters, reshaped New York's political aesthetic. His bold visuals even prompted rival Andrew Cuomo to rebrand mid-campaign. He kicked off his general election run with a new logo featuring blue and orange colours. Lehman College professor David Schwittek said Mamdani’s posters "evoked working-class fabric of NYC".