Set up by the Jaipur-based siblings – Mohit and Rahul Yadav – Minimalist develops clinically tested and highly effective skincare, haircare and body care products using ‘active’ ingredients. In July 2021, Minimalist raised INR 110 Cr ($15 Mn) in Series A, led by Peak XV Partners (formerly Sequoia Capital India), with participation from Unilever Ventures.