Kohli, hailed as one of the world's finest batsmen and one of the four Indians awarded A+ contracts in 2024, guaranteeing INR 7 crore yearly. With 266 million social media followers and wed to Bollywood star Anushka Sharma, his celebrity status earns him over $20 million annually through endorsements with brands like Audi, Hero, MRF, Puma, and Valvoline.