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HUL counters Amul with new ad to defend frozen desserts
short by Mansha Mahajan / on Saturday, 22 April, 2017
Hindustan Unilever, maker of Kwality Wall's frozen desserts, has come out with a new ad stressing the use of milk in its products. The ad is in response to a campaign by GCMMF, which owns ice-cream brand Amul, that claimed frozen desserts contain vanaspati. HUL has already sued Amul for the campaign, saying it is "disparaging" towards frozen desserts.
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