HUL took 30 years, ITC took 50: OfBusiness CEO Asish Mohapatra

OfBusiness CEO Asish Mohapatra said that rural distribution businesses need patience, unlike regulatory-led manufacturing. "Birlas were big in no time. Ambanis were big in no time. But Hindustan Unilever got made in India over 30 years," he said, adding that ITC, where he worked, took 50 years. "The village is far away, and there are many villages," he added.