During 'Bhool Chuk Maaf' promotions, Rajkummar Rao and Wamiqa Gabbi spoke about their on-screen "relatable" roles. "I have lived that life, so somewhere there's a relatable factor with these characters," said Rajkummar. Wamiqa added, "I related to them [roles]...I feel my audience will also relate...I enjoyed playing Titli [female lead]...many girls are going to relate to her."