IIT-IIM alumni Siddharth Goel and Anmay Shahlot, along with D2C founder Aditi Agrawal, launched Atovio, a Hisar-based startup creating wearable portable air purifiers to combat pollution. Tested and certified by IIT Kanpur's National Aerosol Facility, these purifiers claim to reduce pollution by 90% within 5 to 8 minutes. Public figures like Shashi Tharoor and Savitri Jindal trust the product.