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India's ₹10 tipping boom is quietly reshaping the internet
short by / on Monday, 26 May, 2025
A quiet revolution is transforming India’s digital economy, driven by micro-tipping on interactive apps like Tango, SuperLive, and ReelShort. Users spend ₹10-₹50 at a time to send virtual gifts, unlocking real-time connection and community. With over ₹350 crore spent monthly, this trend reflects a shift from viral content to emotionally driven engagement and creator-first monetization.
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