Indian celebrity influencers on Instagram earn between ₹7 lakh and ₹15 lakh per video, whereas YouTube celebrities earn between ₹1 lakh to ₹5 lakh per video, marketing firm Kofluence's analysis showed. On average, Indian content creators earn between ₹20,000 and ₹2 lakh a month. This includes micro-influencers with a following between 10,000-1 lakh and an engagement rate of 1.5-2%.