In a Figuring Out episode with Raj Shamani, Mohit Yadav, co-founder of Minimalist, shared how his skincare brand grew to ₹100 crore revenue in 8 months. Founded in 2020, Minimalist focuses on transparency, quality, and science in skincare. The company prioritizes customer feedback and avoids paid endorsements. Mohit highlighted weak Indian laws, which some companies exploit to mislead customers.