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Internet ad revenue surpasses broadcast in US
short by Trivedi Bhutnath / on Friday, 11 April, 2014
For the first time, US internet advertising revenue ($42.8 billion) last year surpassed that of broadcast television ($40.1 billion) due to sharp growth in mobile and digital video ads, said a report from Interactive Advertising Bureau. Mobile advertising revenue more than doubled to $7.1 billion from $3.4 billion in 2012 as companies like Facebook and Google boosted their mobile presence.
read more at Times of India