Talking about memes featuring her character Mamta from 'Sui Dhaaga', actress Anushka Sharma said, "It is a compliment that my character has been stuck in people's head after they watched the trailer." She added, "I thought the memes were hilarious." Anushka further said that she kept sharing the memes with her co-star Varun Dhawan, director Sharat Katariya and her friends.