ITC, India's largest cigarette maker, has increased prices of two of its cigarette brands, Classic and Gold Flake Kings, by 12.84%. A pack of 10 cigarettes now costs ₹123, up from ₹109, while a pack of 20 sticks is priced at ₹246, up from ₹218. The Union Budget had earlier proposed a 10-15% increase in excise duty on tobacco products.