ITC shares crossed the ₹400-mark for the first time ever on Monday and are currently trading at a lifetime high. The FMCG major, which was a meme stock a year ago, surged nearly 80% in the past 14 months. For the nine-month period to December 31, 2022, ITC posted a 21.20% year-on-year rise in consolidated gross sales at ₹57,027.40 crore.