Filmmaker Neeraj Ghaywan reacted to the now-deleted advertisement of Zomato, which saw Aditya Lakhia reprising his role of Kachra from 'Lagaan'. "Such depiction inadvertently normalises casteism...It is even more insensitive in using this character to make a 'funny' commercial...It ends up being tone-deaf," Ghaywan shared. "Never thought that [the ad] would be taken as insensitive," Lakhia said.