Shah Rukh Khan, while talking about his 2017 film with Anushka Sharma, said, "I let people down with Jab Harry Met Sejal, which was an utter flop." "But I didn’t want to let anyone down; I just liked the fact that koi story nahin thi, sirf ek ring ke chakkar mein the two people kheechey chale jaate hain," added Khan.