The Sethi siblings from Jaipur - Kavya (20), Mehul (21), Tushar (22), and Khushboo (26) - launched Jisora in 2020, blending Western and Ethnic wear for women. Their innovative fashion brand earned them a feature in the prestigious Forbes 30 Under 30. Jisora offers stylish, comfortable sleepwear, loungewear, and resort wear, setting a new global standard and inspiring young entrepreneurs.