To celebrate Gandhi Jayanti this year, PM Narendra Modi urged citizens to join a nationwide cleanliness drive at 10 am on October 1 and said that 'Swachh Bharat' is a shared responsibility. He further added, "Join this noble endeavour to usher in a cleaner future." The name of the campaign is 'Ek Tareekh, Ek Ghanta, Ek Saath'.