Singer Kanye West has featured in a new campaign for the French fashion house 'Balmain'. The label's creative director Olivier Rousteing shared a Fall 2016 campaign photo with the caption "music meets fashion". Kanye wore a custom Balmain jacket and Fear of God Selvedge Denim Vintage Indigo Jeans for the shot where he has been photographed​ with model Joan Smalls.