Kerala on Wednesday, 13 March, launched the Sabari K-Rice to combat the sale of the Centre’s Bharat Rice. Under this scheme, Jaya rice will be sold ₹29 a kilogram through Supplyco outlets, while kurua and matta variants will be sold at ₹30 per kg. Chief Minister Pinarayi Vijayan accused the Centre of selling ‘Bharat rice’ at a higher price.