Kiran Rao has sung the song 'Toofan Aala' while Aamir Khan has featured in the song's video for 'Paani Foundation', the not-for-profit organisation that they co-founded in 2016. The song, which is the 'Satyamev Jayate Water Cup Anthem', is part of the 'Water Cup' competition. It will be held in April and May, 2017, to help Maharashtra's drought stricken villages.