Cricketer Virat Kohli-backed apparel brand Wrogn has received an additional ₹75 crore investment from Aditya Birla Digital Fashion Ventures. With this, Aditya Birla's stake in the company has increased from 17.10% to 32.84% on a fully diluted basis. Wrogn's revenue fell to ₹243 crore in FY24 from ₹344 crore in FY23.