India captain Virat Kohli has been named as India's most valuable celebrity brand for the third year in a row in Duff & Phelps' latest celebrity valuation report. Kohli's brand value rose by 39% to $237.5 million (around ₹1,700 crore) in 2019. Rohit Sharma features in the list at 20th position with brand value of $23 million (around ₹164 crore).