Take-Two Interactive, which began taking pre-orders for 'GTA VI' on June 25, said it is seeing "exceptional" demand for the game. "The level of pre-orders is unprecedented and astonishing, but they are so unprecedented that we just don't know how it'll translate into sales," CEO Strauss Zelnick said in a post-earnings call. Meanwhile, shares of Take-Two rose 6.04% on Friday.