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Levi's acquires oldest pair of women's jeans from 1930s
short by Daisy Mowke / on Thursday, 31 August, 2017
Levi Strauss & Co announced on Tuesday that it acquired a pair of jeans, believed to be the oldest pair manufactured for women. The pair of jeans, which belonged to a woman named Viola Longacre, is believed to be one of the earliest prototypes of women's jeans launched by Levi's in the 1930s. It was discovered during an estate sale.
read more at Levi Strauss Blog