Seven ordinary women with little capital, no business background, and minimal education founded Shri Mahila Griha Udyog Lijjat Papad in the late 1950s, amidst rampant illiteracy and gender bias. This home-grown brand is now a multi-crore business with 83 branches and 45,000+ women. These seven women's commitment to women empowerment and collective ownership has distinguished them in the market.