A place in Hawke's Bay in New Zealand is considered to be the longest place name in the world, with 85 letters. The name 'Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu' roughly translates to "the place where Tamatea, the man with the big knees, who slid, climbed and swallowed mountains, known as landeater, played his flute to his loved one."