As Lord Balabhadra, Goddess Subhadra, and Lord Jagannath returned to their abode in Puri after the annual Rath Yatra, a day known as 'Niladri Bije', Odisha celebrated 'Rasagolla Dibasa'. The deities are ceremonially offered rasagolla on this day, with people exchanging the sweet with each other. The day is celebrated since 2015, although the tradition has been followed for centuries.